Job Description

Lead the development, deployment, and continuous refinement of category strategies that drive growth, elevate customer centricity, and champion a "Category First" mindset across the business. Collaborate with cross-functional teams to create a compelling Category Vision and Strategy, support commercial action plans, and deliver actionable insights from retailer, market, and consumer data. **Key Responsibilities** **Strategy Development & Leadership** + Develop, maintain, and deploy a rolling 3-year category strategic vision and influence division's Market Business Strategy (MBS) and commercial objectives to align with category growth dynamics + Lead the creation of Category Strategies at national, channel, and customer levels, integrating internal and external trend analysis, shopper insights, and analytics + Champion a "Category First" approach, guiding the organization in understanding category dynamics, competitive landscapes, and growth opportunities. + Collaborate with Marketing, Sales, Insights, and Commercial Development teams to build and deploy innovation pipelines that support category growth. + Act as a strong change leader to drive adoption of strategic direction for the division. **Insights & Analysis** + Review trends, marketplace assessments, category, consumer and shopper analysis to produce situation assessments with key learnings, implications, and recommendations. + Leverage shopper insights, retailer feedback, and best practices to inform strategic direction and optimize the 4Ps (Product, Placement, Promotion, Pricing) across shopper touchpoints both online and in-store. + Deliver compelling presentations that clearly communicate opportunities, issues, and the "so what" across the 4Ps. **Commercial Strategy Activation** + Partner with cross-functional teams (Marketing, Sales, Insights, Commercial Development) to ensure alignment and execution of category strategies. + Provide consulting support & tools to enable Commercial Development and Field Category teams to effectively translate category strategy into retailer-specific execution plans + Drive insight-led commercial action plans aligned to category growth across the 4Ps through shopper insights and analysis + Lead development of key selling strategies and foster collaborative relationships with customer teams. + Spearhead merchandising and assortment strategies to grow the category and optimize shopability (e.g., planograms, SKU prioritization, share of shelf) both in-store and online. + Partner with Strategic Pricing to develop actionable pricing insights and capture profitable growth across channels. **Key Experiences & Requirements** + 5+ years' experience in Sales, Sales Planning, Marketing, Category Management, or Consumer Packaged Goods (CPG). + Bachelor's degree (business-related preferred); advanced degree a plus + Proven experience in business strategy development, creating and presenting roadmaps at national, channel, and customer levels. + Strong analytical and business acumen, with the ability to use data and insights to build compelling sales stories and understand customer needs. + Demonstrated ability to motivate and develop people, and to lead cross-functional teams. + Working knowledge of channels of trade, customer base, and operating models across key classes of trade and formats. + Proficiency in business-driving technology solutions (e.g., Circana, IRI, Nielsen, Numerator, BW, Sharpr) and leveraging industry insights and trends. + Excellent communication, negotiation, and stakeholder management skills. + Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical, IS/IT). 77099058

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